The Importance of YouTube and How to Build Your Audience

We’ve all been there, binge watching hours worth of carefully suggested YouTube content and not realising how much time has passed – until it’s too late. Now, just imagine the number of YouTubers waiting to discover your music and become a dedicated fan. There is no denying that a professional looking Youtube channel with engaging … Read more

Bridging the Gap Between India and the Major Sync Markets

Bridging the gap between India and the major sync market

The independent music scene in India is growing at an increasing rate and is home to many new exciting artists. However, it remains relatively untapped and underrepresented across the international music industry. Anara Publishing aims to bridge the gap between Indian artists and the UK and US sync markets. So independent Indian artists gain the … Read more

All You Need to Know About Playlisting – Part 1 

Playlisting - All You Need to Know (Part 2)

What is playlisting?  Playlisting is when a store, streaming platform or independent curator creates their own list of songs specified to a certain genre or mood. Why is it important?  In the 21st Century, our lives are very technology orientated. Streaming and downloading has stolen the musical limelight as the main way in … Read more

Get Heard Above the Streaming Noise

Get Heard Above the Streaming Noise

Streaming services are now one of the most popular formats for music consumption. Having your music available on streaming platforms is a vital tool for any artist and a great way to connect with a new audience. Below, we will outline a variety of ways to get your music heard above the streaming noise and … Read more